GRAPHIC DESIGN

ENO Fountain of Youth

The Brief
Develop a premium men's fragrance brand inspired by youth, vitality, and timeless confidence. The goal is to create a sophisticated, masculine identity that feels modern and distinctive while avoiding conventional fragrance aesthetics. Design a visual system to extend beyond the bottle and packaging, creating a cohesive luxury brand experience across multiple touchpoints.

Project Type: Self-Initiated
Category: Luxury Men's Fragrance
Type: Brand Identity + Packaging
Role: Brand Designer
Tools: Illustrator, Photoshop, InDesign, Adobe Firefly

Visual Direction
I wanted the visuals to feel sophisticated while still capturing a sense of energy and vitality. Dark stone and charcoal add depth, while amber and gold bring warmth and contrast.

Logo Development
I initially explored logo concepts combining my full initials, R and E. I ultimately focused on ENO as a simpler, more distinctive wordmark. The final mark subtly incorporates the R while making the E more prominent.

Final Logo

Package Design
I refined the packaging by balancing the dark materials with restrained gold accents and minimal typography. The goal was to create a product that felt premium without relying on excessive type and decoration.